How Google Searches Work?
The Google Search Network aims to show the most relevant, accurate and useful content in order, after typing the keyword in the search bar to the result that the user wants to reach via www.google.com.
The Importance of Google Algorithm
After you create your website, you want your potential audience to be able to view your site in search results. At the same time, you aim for the audience that reaches your site to provide feedback and generate traffic within your site. To reach these factors, it is important to understand how the Google algorithm works.
While you haven’t even searched yet, Google organizes data related to web pages in the Search Index. We can compare the Index to a very large library, but this library is a huge data repository containing more information than any library in the world combined. Any information / data you are looking for in this pool, thanks to the algorithm developed by Google, you will see that the most suitable and beneficial contents will appear within milliseconds. Of course, it should not be forgotten that the Google algorithm shows you the most suitable results from the mentioned pool, taking into account the region you live in, even the country and the city.
How To Achieve Efficient Results in Google Searches?
If you want to achieve efficient results in Google Searches, the first step you need to do is to examine the words. Because these words are the most important factor that your potential visitors use when reaching you. So what does it mean to examine words? You need to analyze the meanings of the words which users use in the search query and create language models. Another thing you should pay attention to when choosing your keywords is to choose the words with close meanings and synonyms correctly.
The audience you want to reach is not always looking for exactly the same words. In this context, it is not just the main words that you need to analyze, but the synonyms and closely related words you will use in your content.
How to Make Your Content Included In Google Search Index?
If you want your content to be included in the Google Search Index, there are some rules you must follow. First of all, you need to create short and meaningful titles for your content. Since visitors often make their searches result-oriented, the keywords they use are short and concise, that is, compact. Another issue is that you use page titles that contain the subject of the site you are creating. Do not go beyond the line you have created. If you get out of line, you will see huge drops in potential visitors. Another thing you should do is use text instead of images. The Google Algorithm prioritizes text over images in the content you create.
In order to increase your presentation and ranking, you should also have your website mobile compatible. Outdated content causes your streaming to be lost. For this reason, you should take care to keep your content updated. In addition to being up-to-date, you should ensure that your content is useful and easy to reach your target audience. However, the most important rule to follow is to follow the Google Webmaster Guidelines. By following these guidelines, you will enable Google to index your website and increase your ranking.
If you want further information about How Google Searches Work, you can click to go to the video!
We would like to thank the INTERNATIONAL SEO EXPERT ISMET YILDIRAN CINAR for their contribution.